Thursday, September 23, 2010

HW 3 - Food - Fast Food Insights and Green Market Realizations

Based on the trip we made on Tuesday I noticed many differences between the fast food business and the farm market business. The fast food restaurant had florescent lighting which is not as stimulating as natural light. Unlike the Wendy’s the farmers market was filled with sunshine this could possibly change the mood of the shoppers somehow.

At the farmers market the produce and all the products were on display. Most of which were packaged in large boxes or crates instead of individually wrapped, although most of the baked goods were wrapped individually in cellophane. By fruits and veggies being together in a box instead of being individually wrapped the supplier can save money and there is no excess waste created.  I am familiar enough with fast food to know that each meal is individually wrapped with layers of wax paper and a cardboard container for fries or hamburgers and then a cardboard or Styrofoam cup for a drink. That’s not even including all the packaging the food was in before it was put together as a meal.

At a cooking demo at the farmers market all of the ingredients being used were visible to the consumers to me this promoted a sense of honesty from the vendor.  At the Wendy’s none of the ingredients were directly on display instead there were a lot of posters of what the food should look like after purchasing.  There was also no clear view into the kitchen to view how the food was being prepared it almost seemed as if the designers of the kitchen made it that way, which raised questions about how the food was actually being prepared. When asked, the employee answered that they grill their chicken and other meats while McDonald’s microwaves their animal protein.

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